Why IEE

INDIA ECOMMERCE EXPO (IEE) Grow, Invent, Value Ecommerce (GIVE)

I am an E-tailing organization selling B2C. So why should I be part of Ecommerce Event?

If you are E-tailing organization then you need to see what % of your business is through – Your own ecommerce portal and Other online market place. If the major business is through online market place then growth for your organization can happen by increasing traffic to your own ecommerce portal through an Ecommerce event.

How do I increase traffic and there by revenues in my own ecommerce portal through B2B and B2C Ecommerce Event?

Apart from Digital Marketing for building traffic on to your ecommerce portal, some of the major ways of doing it can be by participating in an Ecommerce B2B and B2C Exhibition physically and displaying your products to the other business community in the online space. This can lead to Cross advertising & fertilization with other business Being part of Shop in Shop in the online space. Being part of the comparative pricing portals and preferences in the online space. Displaying your products to the end customer as this can be the only retail outlet. This will also help in being visible to the visitors, the offline players or brick and mortar companies in the same segment for collaboration and tie ups. The above interventions through the exhibition can help in increasing the traffic in your own ecommerce portal. This when dovetailed with exact profiling of the target customers and their buying habits using technology and analytics can have a multiplying effect in increasing your revenues.

I am an e-tailing organization. Why should I exhibit in a B2B and B2C Ecommerce expo?

You should exhibit your products in an Ecommerce B2B expo – To show your products to other business community in the online space for synergies To be visible to other businesses for cross advertising & fertilization To be visible to Shop n Shop /comparative pricing / other market place For Branding To tap in more potential B2B options within two days under one roof. To tap in more vendors and suppliers You should exhibit your products in an Ecommerce B2C expo – a) To show your products to the end customer as a physical retail outlet. For Branding

I am an online marketplace. Why should I exhibit in a B2B Ecommerce expo?

You should exhibit in an Ecommerce B2B expo – To tap in more merchants from across the country and abroad To be visible to other businesses for cross advertising & fertilization To be visible to comparative pricing organizations For Branding To tap in more potential B2B options within two days under one roof. To tap in more vendors and suppliers

I am an online service organization in the area of Travel / Housing / Jobs / Matrimony etc. Why should I exhibit in a B2B Ecommerce expo?

You should exhibit in an Ecommerce B2B expo – To tap in more merchants from across the country and abroad To be visible to other businesses for cross advertising & fertilization To be visible to comparative pricing organizations For Branding To tap in more potential B2B options within two days under one roof. To tap in more vendors and suppliers

I am an online service organization in the area of Ecommerce Web development / Digital Market / CRM / SaaS / Supply chain & Logistics / Warehousing / Payment Gateways / Security / Marketing / Analytics etc. Why should I exhibit in a B2B Ecommerce expo?

You should exhibit in an Ecommerce B2B expo – To tap in more online business & Brick and Mortar organizations. For Branding To tap in more potential B2B options within two days under one roof. To tap in more vendors and suppliers

I am in the business of ecommerce but would like to come as a visitor in this B2B ecommerce expo.

If you are already in the business of ecommerce and you come in as a visitor then – You loose the opportunity to meet the other visitors who can be your potential customers / alliances Your products / services are not visible to the visitors / exhibitors. You loose the opportunity of branding to a large ecommerce fraternity within 2 days under one roof. You loose the opportunity to understand the latest trends in technology/ analytics / customer experience & retention which is part of the community lounge. You loose the opportunity to look into the funding options and be visible to the Funding community in the community lounge.

I am in the business of ecommerce but would like to come as a visitor in this B2B ecommerce expo.

If you are already in the business of ecommerce and you come in as a visitor then – You loose the opportunity to meet the other visitors who can be your potential customers / alliances Your products / services are not visible to the visitors / exhibitors. You loose the opportunity of branding to a large ecommerce fraternity within 2 days under one roof. You loose the opportunity to understand the latest trends in technology/ analytics / customer experience & retention which is part of the community lounge. You loose the opportunity to look into the funding options and be visible to the Funding community in the community lounge.

I am an online ecommerce organization operating outside India. Why should I exhibit in a B2B ecommerce expo?

Any online ecommerce organization operating outside India and wanting to get into the Indian market should use this B2B ecommerce expo platform – To analysis the India online market opportunity As a launch pad As a platform for interaction / acquaintances with other ecommerce players for alliances

How do I improve my customer experience and retention by exhibiting in the B2B Ecommerce expo?

By exhibiting your products / services in the expo – You become visible to the other vendors who can have a tailor made solution to help in improving the customer experience there by helping in customer retention. By looking into the best practices being done by organizations not only in India but also abroad. By exploring new ways of doing analytics and thereby helping you in decision making. By looking into the new technology trends which can help in improving the customer experience and retention.

How do I evaluate the Technology is sustainable for increasing the traffic on my website leading to growth of the organization through the B2B Ecommerce expo?

You can interact with the technology organizations and geeks in the community lounge to understand the latest technology trends. Based on which you can go through a Technology evaluation process for future implementation linked to your growth plan.